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Let's take a look at the lives of these extraordinary men. Jean-Claude Biver is a legend who, alone, has done more than anyone else to connect contemporary Swiss horology with the next generations. In 2004, he was just finishing the concept of fusion in relation to the relaunch of Hublot. A watch brand that merged the traditions of Swiss watches with the design impulses of the modern world. Hublot, under his leadership, would become the most avant-garde and provocative of Swiss watch brands with its ability to shape-shift and connect to a seemingly endless number of new realms. Hublot created a language that was so widespread, from the music of Depeche Mode to football teams such as Manchester United to boxers such as Floyd "Money Mayweather", it became one the most visible brands in the world.

(Left-right) Ander Herera, David de Gea and Wayne Rooney of Manchester United, and Jean-Claude Biver from Tag Heuer attended the launch of a TAG Heuer special edition Manchester United co-branded watch at Old Trafford in Manchester, England on February 8, 2017. (Photo by John Peters/Man United via Getty Images).

Biver said, "For my brands, I have a King and a Queen. My king is my client and my queen is my product. It is my job to make both fall in love. So, wherever my king is going, I'll bring my queen. This strategy was perfectly implemented by Biver when he took over TAG Heuer and brought about a revolutionary change on three fronts. First, his connected watch showed that Swiss companies could compete in the high-tech industry that was previously dominated by mobile phone firms.Replica Audemars Piguet Royal Oak Offshore Watch Biver, ever the genius that he is, even turned the equation upside down and offered any customer the chance to upgrade his smart watch from a digital watch into a mechanical one in the future. This would ensure the watch's eternal relevance. His US$15,000 COSC-certified Tourbillon Chronograph shattered the price of all high-complication watches in the Swiss watchmaking industry. The boss of Patek Phillipe was prompted to comment, "Mr. Biver, your tourbillons seem too cheap. But Biver created the perception that TAG Heuer offers an unmatched value proposition. Third, he gave the brand a new relevance for a younger audience by using social media-savvy brand ambassadors such as Cara Delevingne. He also legitimised uber cool modifiers like Bamford.

Hiroshi Fujwara is the founder of the fashion label Fragment Design

Fujiwara was born in a rural area that he described as being very boring. It is possible that this would not have happened had he not grown up there. Fujiwara, who was born just a 10-minute walk from Ise Jingu (one of Japan's most sacred shrines), made his holy pilgrimage to London in 1982, when he went to 430 Kings Road, the birthplace for punk. Fujiwara was rocked by the SEX boutique in London, which was actually the back of a vintage and record shop. It was renamed SEX by Malcolm Mclaren, punk's most enduring and influential impresario. Fashion and style were just as important to the punk scene as music. The fact that Mclaren was partnered by the soon-to be design legend Vivienne westwood,Replica Rolex Datejust and the Sex Pistols met in the same shop is not a coincidence. Fujiwara was fascinated by the clothing and style that was born from a cultural phenomenon, initially as a uniform but then elevated to luxury garments.

Replica Audemars Piguet Royal Oak Offshore Watch
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